Brad Cesmat

Media personality Brad Cesmat first rose to fame in Southern California with the launching of "The Mighty 690" all-sports radio station in the late 1980's and early 90's. Brad came to Arizona in 1993 to begin a 10-year run at KTAR Radio followed by nine years at KTVK-TV in Phoenix. Brad is the Founder/ CEO of Sports360AZ.com. His vision of multi platform content marketing through sports began in September of 2011. Cesmat has served on the Advisory Board for the Salvation Army for the last 18 years. He and his wife Chris have four children.

Arizona head coach Brent Brennan (AP Photo/LM Otero)

College Featured University of Arizona

Brennan needs a quick start…

Posted July 29, 2025 at 1:25 pm

Tucson – -Hot take/not a hot take- Brent Brennan needs to win more than lose in 2025. That’s my takeaway after hearing him speak twice in the last two weeks…

Arizona Diamondbacks' Josh Naylor walks in the dugout with his bat during the ninth inning of a baseball game in Anaheim, Calif., Sunday, July 13, 2025. (AP Photo/Jessie Alcheh)

Diamondbacks Featured Pros

Naylor the first traded in D-backs deadline dealings

Posted July 24, 2025 at 6:30 pm

The tear down of the 2025 Diamondbacks began on Thursday evening with the trade of first baseman Josh Naylor to Seattle. Naylor goes to the Mariners in exchange for two…

Featured Pros Suns The Truth

What’s wrong with sports – Bradley Beal

Posted July 17, 2025 at 12:14 pm

“I hold the cards” – Bradley Beal January, 6, 2025 “Good riddance to bad luggage” – Brad Cesmat July 17, 2025 Another example of what’s wrong with sports. Beal leaves…

Arizona State University College Diamondbacks Featured Phoenix Mercury Pros Three Dot Thoughts University of Arizona

Big 12 up for the fight with SEC and Big 10? High School Football players leave Arizona debate, mailbag, more…

Posted July 15, 2025 at 10:11 am

Growing pains… We are just a couple of weeks into the new world of college athletics, and the bickering over “my school is better than your school” is nowhere to…

Arizona State University College Diamondbacks Featured Pros Suns Three Dot Thoughts University of Arizona

Fitz commitment, Arizona Sports Hall of Famers, What is “jelling”?, ASU weight room, more…

Posted July 1, 2025 at 9:02 pm

We will hear the term “jell” regarding the Suns. Jell is code for, “we aren’t good right now, but we think we can be, just stick with us”. Teams and…

College Featured Three Dot Thoughts

BIG Suns Draft night, Marte heckler led me to Robin Ficker, Roch Cholowsky stars, more…

Posted June 25, 2025 at 6:52 pm

No matter what the Suns did in Wednesday nights NBA Draft, I was going to take the stance of, “we shall see”. I thought Arizona’s Carter Bryant would make sense…

Featured Phoenix Mercury Suns

Lakers sale, Ishbia buyers remorse? Caitlin Clark rules? F1 Movie review, more…

Posted June 18, 2025 at 9:07 pm

Wonder if Mat Ishbia saw the price tag of the Lakers sale and thought, “Hmm, what am I doing in this space?” A 10-billion dollar valuation for the Buss family…

College Diamondbacks Featured Pros Suns Three Dot Thoughts University of Arizona Wilner Hotline

D-back’s down but not out, hourglass dwindles on Durant, Leavitt Heisman, more…

Posted June 14, 2025 at 9:10 pm

Don’t throw dirt on them yet… The beauty of a 162-game baseball season is the grind—the belief that no matter how bleak everything appears to be in the moment, it’s…

Featured Pros Suns Three Dot Thoughts

Rising from the Ashes? Suns hire new head coach

Posted June 4, 2025 at 11:43 am

The Suns hire Cleveland Cavs assistant Jordan Ott as the new head coach. Catch your attention? Didn’t think so… Here’s how it goes in the Valley of the Sun with…

Featured Pros Three Dot Thoughts

Underachieving Diamondbacks, A is the grade for Rossini in year one, more…

Posted May 24, 2025 at 7:29 pm

Enough with the excuses. Our hometown heroes on the diamond have underachieved through the season’s first two months. Don’t want to hear how brutal the schedule has been with travel….