Last off-season the Arizona Diamondbacks gave their front office a face lift.
This winter it was time for a new wardrobe as the team unveiled their new threads Thursday night inside Chase Field as part of their #DbacksEvolution which trended locally on Twitter.
It’s the first change for the team since 2007 when Arizona temporarily said goodbye to their original purple and teal look for Sedona Red and Sonoran Sand. Last season the club did wear the original uniforms for “Throwback Thursday” at all home games.
Now they’ll be wearing both as players took the makeshift runway in the center of the infield before more than a thousand fans to model all eight of the new looks which will debut starting in three months at spring training.
“This is an extremely proud and exciting time for our franchise,” said Dbacks President & CEO Derrick Hall. “The Arizona Diamondbacks have always been focused on innovation and it is time for us to take that step forward on behalf of Major League Baseball and continue the evolution of our uniforms. This process…has involved our players, coaches, fans, partners at MLB, Majestic, New Era, Nike and an extremely talented in-house design staff. The end result is an incredible product that will appeal to all our fans, but in particular the youth movement we so desire in baseball.”
According to Hall, the Diamondbacks had been working on the new look for over two years before going public, not-so-coincidentally, just over three weeks before Christmas and in the heart of the holiday shopping season.
Savvy like a snake, indeed.
Eric Sorenson
