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What sizzled and fizzled in Super Bowl coverage?

Arizona Sports News online

Hand the football off to Marshawn Lynch. Stunning…

Malcolm Butler makes the play of the game with the interception. Seahawks offensive coordinator Darrell Bevell will be scrutinized forever for his play call of a slant rather than handing the football off…

NBC had its share of hits and misses in the coverage. When you put on a lengthy pre-game show, your bound to have some segments that go over like a lead balloon. Johnny and Tara promoting the Olympics(painful) and Savannah Guthrie drinking beer with the President(dreadful)
The good? Pat Tillman scholar-athlete profile, John Harbaugh analysis and Tony Dungy segment with Seattle secondary…

The Budweiser puppy, Katy Perry, and the former marketing director for Nationwide Insurance. That’s what I took away from the things off the football field…
Puppies never fail, unless the Nationwide folks would’ve scripted a TV falling on a puppy. Nothing like bringing a party to a screeching halt when the Insurance company decided to write about a child dying in a Super Bowl commercial.
Katy Perry was fun, clean and safe. No to reason to bang on the halftime like most did on social media…
One last thought to all of you who came in to Arizona to go to the game. Thanks for coming! Now that the game is over…please leave…
We are a hospitable bunch, but you’ve jammed our freeways, slept in our hotels, eaten our steaks but like the relatives who stay too long during the holidays…get out, go home…

Media personality Brad Cesmat first rose to fame in Southern California with the launching of "The Mighty 690" all-sports radio station in the late 1980's and early 90's. Brad came to Arizona in 1993 to begin a 10-year run at KTAR Radio followed by nine years at KTVK-TV in Phoenix. Brad is the Founder/ CEO of Sports360AZ.com. His vision of multi platform content marketing through sports began in September of 2011. Cesmat has served on the Advisory Board for the Salvation Army for the last 18 years. He and his wife Chris have four children.

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