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Setting the Tone for 2019…

This and that…

How many wins, how many losses. The ONLY metrics that matter…

How a franchise competes in the present matters MUCH more than how it did in the past. Too many times I get the vibe or the narrative shoved down my throat that because a team used to be good years ago, we should just accept that all is great…

If you’re not happy in your current position, move on. Life is too damn short…

When a team stinks, say it. The respect I have for broadcasters like Al McCoy and Dave Pasch as play by play men is built on the foundation that when the team that they are broadcasting isn’t good, there’s no sugar coating. Zero…

Production, not popularity…

The idea of building a team around “likeable guys” is a very poor idea. Can they play? That’s ALL that matters. I like grit, sandpaper guys in a locker room…

If you have to tell me how great you are, then you’re not great…

Get to know the names Chubba Purdy, Dylan Anderson, and Emma Baker…

Hand the ball to the ref. It’s not that hard. Larry Fitzgerald has found a way to do it for a long, long time…

Give the Tony Kornheiser podcast a listen. You’ll become a regular soon enough…

When you’re at a sporting event, whether working or going as a fan, take the time to be pleasant with the usher or elevator operator. Many times these people are working at night as a second or third job to make ends meet…

Don’t look down on school sports vs club sports. You’re lucky you can afford to pay for your kid to get training. Not everyone is as fortunate as you. It’s great for any kid to get out of english class early, bump around on a bus with his buddies and wear a jersey representing his or her school…

Rather than sit and complain at games, get off your butt and ref, coach, or be the scorekeeper…

If you believe and trust everything you watch in local news, please click out of this column now…

Say “no” to a pro sports game and give the local college or high school experience a shot. Trust me, you’ll be glad you did…

Just because it’s trending, doesn’t mean it’s important…

Read one book per month…

Turn off sports from all of your devices for a few hours once a week and just visit with the ones you care about…

Remember the name – Landon Jury. 2023 quarterback…

If your notifications are only sports related. what are you thinking?

Understand that MOST sports owners may sound like they care about things other than the bottom line, but they don’t…

Read Kent Somers…

Don’t be a helicopter mom or dad when your kids are in junior high or high school sports…

Sometimes your kid is the one who screwed up, not the teacher. Own it…

Latch on to the pro sports team that is about winning on and off the field. Trust me, your smell test will lead you in the right direction…

My “Yes” is my “Yes”, My “No” is my “NO”…

Media personality Brad Cesmat first rose to fame in Southern California with the launching of "The Mighty 690" all-sports radio station in the late 1980's and early 90's. Brad came to Arizona in 1993 to begin a 10-year run at KTAR Radio followed by nine years at KTVK-TV in Phoenix. Brad is the Founder/ CEO of Sports360AZ.com. His vision of multi platform content marketing through sports began in September of 2011. Cesmat has served on the Advisory Board for the Salvation Army for the last 18 years. He and his wife Chris have four children.

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