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Coming soon…Nicknames on the back of NBA jerseys…

Arizona Sports News online

Individualism is the rage in this day and age of sports. Don’t believe me? Members of the Miami Heat have been told the NBA is considering having “nickname jerseys” that they would wear against the Brooklyn Nets at some point this season.

Rather than having James on the back of a jersey, Lebron is expected to wear “King James”. Ray Allen said he would wear Jesus Shuttlesworth, in respect to the character from the movie “He Got Game”. I have to wonder what nickname Michael Beasley will wear on the back of his Heat jersey?

Too bad this idea wasn’t hatched during last season. The possibilities for Beasley and the Suns would’ve been endless. “clank”,”crash”, or “smoke” would’ve worked for 0 (his number).

clank,crash, or smoke

Suns guard Kendall Marshall weighed in on Twitter “the nickname makes it more about the individual, it’s still a team sport. Represent your team, your family, and go out there and play.”

It all sounds good to the NBA cash register, but the day of the college or high school kid wanting to do the same thing won’t be far behind. Another sad example of how “sports” isn’t spelled with “i” or “me”, but that doesn’t seem to matter in todays society.

Media personality Brad Cesmat first rose to fame in Southern California with the launching of "The Mighty 690" all-sports radio station in the late 1980's and early 90's. Brad came to Arizona in 1993 to begin a 10-year run at KTAR Radio followed by nine years at KTVK-TV in Phoenix. Brad is the Founder/ CEO of Sports360AZ.com. His vision of multi platform content marketing through sports began in September of 2011. Cesmat has served on the Advisory Board for the Salvation Army for the last 18 years. He and his wife Chris have four children.

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