Suns/Sports Unify our Community

Arizona Sports News online

Our community has a winning professional sports franchise. For many (not all), that is something to be excited about after what we’ve gone through over the last 15 months. 

I walked around the arena before the Suns and Lakers started their playoff series. I didn’t see or hear anyone espousing or confrontational over political views. I didn’t hear anyone talking back over being told to wear a mask to get into the playoff game. I didn’t see any eye rolls or hear opinions expressed over someone’s decision to get vaccinated. 

Instead, I heard chants of “Beat LA”. I saw purple and orange masks and jerseys. I heard laughter and a buzz of anticipation. I know, I know, there will be some who don’t get/like the impact of what a winning sports franchise can do to bring a community together. The unifying force of sports is undeniable.

Tomorrow night I’ll be at a sold-out game two between the Suns and Nuggets. Fans will loudly boo Jokic. They will blow the roof off to cheer  Chris Paul. The noise before tip-off will be deafening. Celebrities will be in the front row. Kids will experience something that hasn’t happened in their lifetime, a Western Conference title-contending team. 

For two and a half hours, we will be a unified community once again. After the last 15 months, that’s a very good thing. No one can deny that…


Media personality Brad Cesmat first rose to fame in Southern California with the launching of "The Mighty 690" all-sports radio station in the late 1980's and early 90's. Brad came to Arizona in 1993 to begin a 10-year run at KTAR Radio followed by nine years at KTVK-TV in Phoenix. Brad is the Founder/ CEO of His vision of multi platform content marketing through sports began in September of 2011. Cesmat has served on the Advisory Board for the Salvation Army for the last 18 years. He and his wife Chris have four children.