One of Sports360AZs own marries WAYYYYY up!!

Arizona Sports News online

Back in the late 1990s I was sitting at a desk working the phones trying to line up guests for the days show. The producer that we hired hadn’t worked out and was let go. I was frustrated and frazzled trying to do put together a five-day-a-week four hour show without much help. Day after day the mail would be delivered from a young man who didn’t say very much more than “hello” and “have a nice day”. Now, almost twenty years later, he’s getting married.
Eric Sorenson has come a long ways from the mail room. I don’t remember the day or the reason, but one day he decided to ask me the simple question “do you need some help”?
I explained that I just needed someone to call and arrange for guests to come on the show and that we hadn’t been able to find anyone and thus started a pretty cool on-again/off again partnership.
We’ve seen each other at our highest of highs and lowest of lows. Together we’ve experienced the journey of life through tears and laughter.
His passion and pride in the content that you watch, listen, and read flows throw each one of those platforms.
Congrats to Mr and Mrs Eric Sorenson

Media personality Brad Cesmat first rose to fame in Southern California with the launching of "The Mighty 690" all-sports radio station in the late 1980's and early 90's. Brad came to Arizona in 1993 to begin a 10-year run at KTAR Radio followed by nine years at KTVK-TV in Phoenix. Brad is the Founder/ CEO of His vision of multi platform content marketing through sports began in September of 2011. Cesmat has served on the Advisory Board for the Salvation Army for the last 18 years. He and his wife Chris have four children.