On friday night, Northern Arizona Athletics unveiled a whole new brand consisting of a new logo, a new look for their mascot Louie and new uniforms for 15 of their collegiate teams.
“We are proud to unveil the complete new identity of NAU Athletics as it is part of the transformation taking place on campus and in the community,” said Lisa Campos, vice president for Intercollegiate Athletics. “Our goal was to unite all stakeholders behind a single vision for the NAU Lumberjacks that elevates the athletics program, embodies the spirit of the region, and inspires northern Arizona, and I believe that we accomplished the goal.”
For the first time, the logo and uniforms will be on display on Saturday for the Lumberjacks’ Blue-Gold Spring Game from Lumberjack Stadium.
“There’s a whole new vision up here now that started with President Haeger and Dr. Campos that trickled down to all of us coaches, our players and our fans,” Jerome Souers said. “It’s an exciting time to be a Lumberjack. The new logo is big and bold, and it’s something we are proud of.”
Fans can pick up new athletics gear in Flagstaff at the NAU Bookstore, Everywear U and University Text and Tools, and at Just Sports locations in Chandler Fashion Square, Scottsdale Fashion Square, Tempe Marketplace and Arizona Mills.
“I can’t wait for our team to show off the new uniforms when we hit the court this fall,” said Jack Murphy, men’s basketball head coach. “The mountain within the logo signifies strength, and that’s what we see in our student-athletes, whether it is in the classroom or in sports. They are dedicated and committed.”
Here is a video where NAU puts their new vision and look on display: