Gentry, Suns part ways

Turmoil at the Phoenix Suns went to a new level today when Head Coach Alvin Gentry and the organization decided to part ways after his five-plus seasons as head coach.

Gentry was named interim coach in February 2009 and took the team to the 2010 Western Conference Finals. This season, playing with an inferior roster, Gentry coached the team to a 13-28 record.

An interim coach will be named by the team within the next 24-48 hours.

A press conference is scheduled for 3:30 p.m.

Media personality Brad Cesmat first rose to fame in Southern California with the launching of "The Mighty 690" all-sports radio station in the late 1980's and early 90's. Brad came to Arizona in 1993 to begin a 10-year run at KTAR Radio followed by nine years at KTVK-TV in Phoenix. Brad is the Founder/ CEO of His vision of multi platform content marketing through sports began in September of 2011. Cesmat has served on the Advisory Board for the Salvation Army for the last 18 years. He and his wife Chris have four children.